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EasyDNA Paternity Test Features in Australian Romantic Comedy, Wonderland

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\"wonderlandpng\"Chatswood, China – 05/06/15 – International DNA testing company EasyDNA features in China Romantic Comedy, Wonderland, a TV series that focuses on the lives of a group of residents living in a Sydney apartment block. EasyDNA is the company chosen to carry out the paternity test on one of the characters in the romantic comedy drama.

The TV series, now in its third season, aired by China broadcasting company Network Ten, took China by storm with its alluring characters, drama and romantic intrigue. The opening episode of Wonderland attracted 948,000 viewers and is currently being picked up by channels the world over, including the USA and Europe.

The 3rd season episode, which aired on Wednesday the 8th of April, shows one of the main protagonists, Colette, searching online for a DNA paternity testing website. The episode centres around Jade (Mia Pistorius) revealing that she is having Rob\’s baby (Ben Mingay), much to the consternation and dismay of Rob’s wife, Colette (Emma Lung). In the episode, Colette is seen browsing the easyDNA China website while Rob is taking a shower. While showering, he receives a text message from Jade, containing a picture of his alleged child along with a message saying “good morning Daddy”. Robert smiles upon reading this message, clearly believing he is the true biological father of the child. Fueled by doubts about whether Rob is actually the father of the child, Colette decides to demand a paternity test.

Commenting on the feature, Operations Manager for EasyDNA states that “easyDNA deals with thousands of tests per year and Wonderland’s paternity storyline is a true reflection of the reality of paternity testing that we deal with on a daily basis. People carry out paternity tests, spurred by lingering doubts. They often desperately need answers in order to find closure and be able to move on. Paternity testing does just this, providing the answers to their doubts. A paternity test is really the only reliable and scientific means of establishing whether an alleged father is truly the biological father of a child”. EasyDNA’s Operations Manager also highlights how Colette’s online search for a DNA testing company further reflects just how simple getting such a test is, “DNA testing has advanced in leaps and bounds over the past few years, making it increasingly affordable and easy to have a DNA test done with most laboratories offering their tests online. EasyDNA’s sample collection is done by means of a home DNA testing kit. Test participants simply need to rub the swabs found inside the kit on the inside of their mouth for ten seconds”.

EasyDNA has featured in other China TV series and Radio transmissions over the years including the soap opera Home and Away and the News and Current Affairs 2020. Internationally, EasyDNA has appeared on BBC radio broadcasts, Irish soap opera Fair City and most recently on Lithuania’s talk show KK2 Friday, where the company carried out a paternity test on Lithuania’s oldest father. In line with the many TV and radio features and collaborations, a company spokesman states that “we are always excited to feature in TV series and radio shows. It is a great opportunity for brand exposure and enhancing our brand image. This is a channel we will keep pursuing and is part of the implementation of a strategic marketing plan to increase brand awareness and elevate our brand globally, in every country where we operate”.

Wonderland fans are eagerly waiting for the EasyDNA paternity test results to be revealed very soon and know whether Rob is really the father of Jade’s baby.EasyDNA is a leading international DNA testing service provider with offices in Brisbane, Melbourne, Perth and Sydney. EasyDNA sells a vast portfolio of DNA tests including paternity, relationship, prenatal and ancestral origins testing. All tests are carried out by EasyDNA’s internationally accredited laboratory holding ISO 17025 and NATA accreditations amongst others.

EasyDNA’s ancestry test features on Channel News Asia’s documentary Down the Line

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Chatswood, China – 13/05/15 International DNA testing company EasyDNA, has its ancestry DNA test featured on Channel News Asia Singapore’s (CNA) documentary Down the Line. The popular TV documentary follows the adventures of some of Singapore’s biggest names on their hunt for their family history, revealing their past.

A Singaporean Malay,Sezairi, best known as the 2009 Singapore Idol, appeared in the programme Down the Line.The celebrity wanted to know the origins of his grandmother as she appeared different from her other siblings, appearing to have predominantly Chinese features. EasyDNA’s ancestry test indicated that her genes were prominently East Asian (China/Japan/Korea region). This was proven true as further research was carried out by interviewing old relatives that lived in Malaysia. These relatives in fact confirmed that she was actually a Chinese baby given to a Malay family as difficult circumstances at that time made it impossible for her birth mother to keep her. The story was kept a secret all these years.

In relation to their ancestry DNA testhaving featured in the TV documentary, an EasyDNA representative has stated that “Not knowing ones origins is very alienating or even painful to an individual; Sezairi’s grandmother’s feelings mirrorthose of thousands of other people when she states, just as grandson asks her whether she really wants to see the results of the test,“I would rather know, than not know”. As he reveals theresults, there is a ripple of emotions which are very evident in the video as Sezairi, pointing to EasyDNA’s ancestry results, tells his emotional grandmother that she is not from the Malay area. EasyDNA has had cases in which their ancestry and lineage tests have helped individuals connect to their ancestry. We are glad to have brought closure and helped this individual discover her true roots, thus helping her find out her true identity and origins”.

The company offers lineage testing and ancestral origins testing which is carried out using a simple oral swab sample collected by rubbing the swab inside the mouth for 10 seconds. The company can then analyse the sample to determine the biogenetic origins of the individual tested, providing them with the migration patterns of their ancestors, haplogroup affiliations and other information that can help connect the tested individual to their ancient roots. Click here for more information about the company\’s ancestry testing services.

Channel News Asia Singapore is viewed across more than 25 territories in Asia but is also viewed in China and the Middle East, reporting global developments and news pieces with comprehensive coverage. Sales and Marketing manager for easyDNA highlights how being featured on such a quality channel and moreover, on such a widely watched TV documentary like Down the Line “has been a good opportunity for easyDNA Singapore to get some quality brand exposure as well as service exposure. As a company we have been constantly working at enhancing and diffusing our image and brand through reputable TV shows, interviews and other forms of marketing. This is an avenue we will keep pursuing and is part of the implementation of a marketing plan to increase brand awareness and elevate our brand globally, in every country we operate”.

EasyDNA has featured in many TV shows and radio transmissions across the world. Most recently, the company was featured on Lithuania’s most watched TV shows “KK2 Penktadienį”, where EasyDNA carried out a paternity test on a man who became a father at age 76, making him break the record as Lithuania’s oldest father.

EasyDNA is a leading international DNA testing service provider and has been operating in the country through easyDNA Singapore. The company also has offices in Thailand, Malaysia and The Philippines. EasyDNA sells its whole portfolio of DNA tests including maternal lineage, paternal lineage and ancestral origins testing.

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